Last Updated: March 17, 2026
The Social Branch (“we”, “us”, or “our”) operates the Reveal mobile application (the “App”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the App. Please read this Privacy Policy carefully. By using the App, you consent to the practices described in this policy.
1.1 Information You Provide to Us
We may collect information that you voluntarily provide when using the App, including:
1.2 Information Collected Automatically
When you use the App, we may automatically collect:
1.3 Information from Third Parties
We may receive information about you from:
We use the information we collect to:
We do NOT sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:
3.1 With Your Consent
We may share your information when you direct us to do so or provide consent.
3.2 Service Providers
We may share your information with third-party vendors and service providers who perform services on our behalf, such as authentication, hosting, analytics, cloud infrastructure, payment processing, customer support, push notification delivery, and marketing. Each third-party provider has its own privacy policy governing how it handles your data. We share only the minimum information necessary for each service to perform its function.
3.3 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order, subpoena, or government agency request).
3.4 Protection of Rights
We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our Terms, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation.
3.5 Business Transfers
If Reveal is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
3.6 Aggregated or De-Identified Data
We may share aggregated or de-identified information that cannot reasonably be used to identify you.
We retain your personal information for as long as your account is active or as needed to provide you with the App. We may also retain and use your information as necessary to:
If you delete your account, your data is soft-deleted and retained for 60 days before permanent deletion. This retention period allows for account recovery if you change your mind. After 60 days, your personal data is permanently and irreversibly removed from our systems.
Anonymized, aggregated analytics data may be retained indefinitely as it cannot be used to identify you.
We implement commercially reasonable technical, administrative, and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These include encrypted data transmission, secure cloud infrastructure, and access controls. However, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.
6.1 Account Information
You may update, correct, or delete your account information at any time through the App settings or by contacting us at david@therevealapp.com.
6.2 Location Data
You may opt out of location data collection by adjusting your device settings.
6.3 Push Notifications
You may opt out of push notifications by adjusting your device settings.
6.4 Marketing Communications
You may opt out of marketing emails by following the unsubscribe instructions in those emails or contacting us directly.
6.5 Data Portability
You may request a copy of your data in a structured, machine-readable format.
6.6 Opt Out of Analytics
Contact us to opt out of analytics data collection.
6.7 Withdraw Consent
You may withdraw consent for location data and push notifications at any time through your device settings.
6.8 California Residents (CCPA/CPRA Rights)
If you are a California resident, you have the right to:
To exercise these rights, contact us at david@therevealapp.com. We will respond to verifiable requests within 45 days.
6.9 European Economic Area, UK, and Swiss Residents (GDPR)
If you are located in the EEA, UK, or Switzerland, you have the right to:
To exercise these rights, contact us at david@therevealapp.com.
6.10 Legal Basis for Processing (GDPR)
If you are located in the EEA, UK, or Switzerland, we process your personal data on the following legal bases:
You may withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
6.11 Account Deletion
You have the right to delete your account at any time. You can do this directly through the App's settings, or by contacting us at david@therevealapp.com. When you delete your account, your data enters a 60-day soft-deletion period, after which all personal data is permanently and irreversibly removed from our systems. During the soft-deletion period, you may recover your account by logging back in.
The App is intended for users who are at least 17 years of age. We do not knowingly collect personal information from anyone under the age of 17. If we learn that we have collected personal information from a user under 17, we will take steps to delete that information as quickly as possible. If you believe we have collected information from a person under 17, please contact us immediately at david@therevealapp.com.
The App may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access through the App.
We may use third-party analytics tools (such as Google Analytics, Firebase, or similar services) to help us understand how users interact with the App. These tools may collect information such as your device type, operating system, and usage patterns.
We may also work with third-party advertising partners who may use cookies and similar technologies to deliver relevant ads. You can opt out of personalized advertising through your device settings.
Apple App Tracking Transparency (ATT)
On iOS 14.5 and later, we will request your permission before tracking your activity across other companies' apps and websites using Apple's App Tracking Transparency framework. If you decline the ATT prompt, we will not track you across other apps or websites, and we will not use your device's Advertising Identifier (IDFA). You can change your tracking preferences at any time in your iOS device settings under Settings > Privacy & Security > Tracking.
Do Not Track Signals
Some browsers transmit “Do Not Track” (DNT) signals. We currently do not respond to DNT signals as there is no universally accepted standard for how to interpret them. However, you can manage your tracking preferences through your device and browser settings as described in this policy.
In accordance with Apple's App Store requirements, the following summarizes the data we collect and how it is used. This aligns with the information declared in our App Store privacy labels:
Data linked to your identity:
Data not linked to your identity:
We do not use your data for third-party advertising or data broker purposes.
Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated Privacy Policy within the App, updating the “Last Updated” date, and where appropriate, notifying you by email. Your continued use of the App after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
The Social Branch / Reveal
Email: david@therevealapp.com
Support: support@therevealapp.com
Address: 2261 Market Street, STE 88833, San Francisco, CA 94114
By using Reveal, you acknowledge that you have read, understood, and agree to this Privacy Policy.